Laithwaites Wine
Art direction · Print & digital · 2024–2026
Wine stories brought to life through editorial catalogues, digital campaigns, email creative and AI-assisted imagery.
The Christmas edit
Warm gold, forest green and festive magenta. A seasonal collection with generous product compositions and a little celebration on every page.
The quarterly selection
From a cellar-door cover to wines from around the world. An inviting editorial rhythm connects discovery, tasting notes and the next favourite bottle.
AI image-making with commercial value
Email hero creatives built on real Laithwaites assets: the catalogue, the bottles and the branded case. AI image models placed them into scenes that would be costly to shoot, then art direction, lighting and typography turned each one into a campaign-ready hero, from a catalogue launch to an animated Mystery Reds reveal.
One campaign, three brand voices
The Advent Calendar presale, art-directed three ways for the group's wine brands: shared product photography with each brand's own palette, typography and offer roundel.