Dance I Said
Head of Design / Digital Marketing · 2014–2017
Head of Design / Digital Marketing for a packed calendar of Sydney events, from posters to social campaigns and EDMs.
A full calendar of creative
As Head of Design / Digital Marketing at Dance I Said from March 2014 to November 2017, I was responsible for print and digital design and digital marketing for 100+ events per year.
One lockup, endless colourways
A complete social rollout for Courtyard's Easter Sunday party. Every headline act got its own duotone colourway series on one consistent lockup, keeping weeks of announcements fresh while the campaign stayed instantly recognisable.
Straight to the inbox
Countdown EDMs that turned a lineup into urgency: hero key art, the full bill, a clear ticket call to action, then video and social content further down the scroll.
Across Sydney
Creative for events at ivy, The Greenwood Hotel, Home Nightclub, Cargo Bar, Max Watts, Enmore.